Liberating Soud

Independent music has become central to youth, providing an avenue for expression. MUKK epitomizes this trend, embracing the idea that "aesthetics arise from coincidence and conflict," challenging norms, and providing a platform for softer masculinity in Taiwan. What distinguishes MUKK is its unisex style, bridging masculine and feminine elements and showcasing Taiwan's societal diversity and inclusivity. The brand's designs embody freedom, embracing diverse perspectives, defying conventions, and mirroring Taiwan's contemporary culture. The fusion of visuals and music in this project highlights the facets of Taiwan's pop culture.

The choice of MUKK signifies its uniqueness in blending various Taiwanese cultural elements. MUKK fearlessly challenges norms, reflecting the spirit of modern Taiwan. The brand's unisex approach mirrors evolving societal attitudes, particularly within heterosexual communities, valuing unisex or women's fashion. MUKK advocates for the softer side of Taiwanese masculinity, breaking free from societal constraints and promoting authentic self-expression.

Inspired by the core themes in Drunk Monk's song "Addicted"—human, freedom, desire, and the pursuit of femininity—MUKK's fashion embodies a transformation into a man's persona. This concept underscores liberation from stereotypes, exploring desires, and embracing one's true identity. Choosing MUKK aligns with Taiwan's evolving culture, representing self-expression, liberation, and breaking societal norms, resonating deeply with the island's youth and its vibrant fashion culture.